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Promotion of Fair Trade

One of the nicest and most defiant challenges for CLAC is the development of an effective methodology to keep promoting before consumers and civil society in general, both in countries in the North as the ones in the South; principles, values and impact of Fair Trade.

Our methodology

  • Generate knowledge, commitment and socialize the impacts and challenges of Fair Trade.

  • Carry out strategies that encourage consumption of products of the organizations of Fair Trade on local and regional markets in the South.

  • Generate new forms of communicating fair trade; carry out campaigns aimed at consumers of the North and South, to encourage consumption of products from producers’ organizations of fair trade from Latin America and the Caribbean.

  • Promote the campaigns “Latin American Towns and Villages for Fair Trade” and “Latin American Universities for Fair Trade”.

  • Support different National Fairtrade Organizations (NFOs), in their different campaigns for the promotion of Fair Trade in their markets.

Discover and take part in the campaign of Universities for Fair Trade!

Latin American Universities for Fair Trade” is an advocacy and awareness campaign on the importance of establishing links of fair trade and responsible consumption in our Latin American and Caribbean societies.

Its main goal is to create a Latin American and Caribbean universities network that supports fair trade through several academic activities, of social extension and direct connection with small producers’ organizations of fair trade.

Universities educate present and future political decision makers and are fundamental in all educational, investigation and development processes. It is for these reasons, among others, that they have a great potential to become key players in the specific promotion of fairer and more caring commercial relations.

This initiative of the Latin American and Caribbean Network of Fair Trade Small Producers and Workers (CLAC) follows the example of many similar campaigns and networks that have been created in other continents, especially in Europe, North America and Oceania.

Do you know the Latin American Towns and Villages for Fair Trade campaign?

From Latin America and the Caribbean, the two continental producers of fair trade networks CLAC and WFTO-LA, launch the campaign “Latin American Towns and Villages for Fair Trade” to carry out the advocacy and awareness work, both with public institutions as with civil society organizations, in order to support from cities the philosophy, principles and practices of fair trade and build a possible and necessary economy.

Cities are, naturally, the space for an ideal dialogue between citizens and authorities. When citizens, also in their role as responsible consumers, develop a work of active advocacy, the results are very clear.

Latin American Towns and Villages for Fair Trade” is a campaign of political and social advocacy; its aim is not to promote fair trade certificates, but to promote the common principles and values and the various practices and approaches of the movement at a local and regional level.

Do not hesitate to contact CLAC to help you solve any questions regarding our work and the beneficial impact that Fair Trade has in our organizations, networks, territory and society.

It will always be a pleasure to serve you!