Our mission and main asset is the sugar producer. All of our goals aim to a “personalized” service to the producer, on site, by using the best organizational and technological tools. As well as adapting our work and respecting the geographical, legal, socio-political and cultural characteristics that each sugar country has.
Which is the reason why, and knowing the sugar reality and the producers’ profile, an inclusion process, solidary participation and ethical integration is implemented in a natural and dynamic way of the certified chain in order to secure more added value and productive sustainability.
We seek an awareness dynamic with all the players of the Fair Trade model, by conducting activities such as regional meetings and exchange of experiences between producers.